Build an Audience with Social Media
Social media apps are great tools for online marketing. Twitter is one such site that makes it easy to identifiy and engage people who are interested in your niche. As you serve up interesting content to these potential customers, gradually, you’ll cultivate a following and build an audience for your marketing.
But it takes time and lots of tweets. And most people can’t, or don’t want to, spend all day on Twitter. I got to thinking how can I tweet while offline? Well, you can schedule tweets in Tweetdeck. That works, but you have to pre-load the tweets in the app. I wanted to go one step further. I needed to automate Twitter.
I wanted to be able to search the web for content and share it automatically on Twitter. Sure, there are plenty of premium apps I could pay for that could automate Twitter, but not everyone can afford that. Especially when you’re just starting out. I wanted to find a free solution.
Step 1. Google Alerts
Google Alerts allows you to search the web and convert it into an RSS feed. Perfect. Make sure you set the feed to deliver to RSS on the settings page, as in the example below for my “fishing” feed.
Step 2. Dlvr.it.com
Now all I need to do is convert this feed into tweets. It took a bit of trial and error, but eventually I found a nice app that accomplishes this.
I absolutely love Dlvr.it.com. This excellent app converts your RSS feed into a perfect tweet. Just input the RSS link you got from Google into the app. It’ll verify it’s good and then prompt you to connect your social account.
A couple more clicks and you’re done. Now you got your twitter account sharing content to your niche, while you’re off doing whatever. Sweet! You can fine tune the feed through its settings. Add a prefix or suffix, hashtags, and schedule updates. A second bunch of settings is available for the social account you connected. By utilizing both, you can do a lot of customization of your tweets. For example, adding different hashtags for different feeds, or automatically create hashtags from the content.
You can also add multiple feeds to your account. For example, you could set up a couple of Google Alerts, and perhaps a feed from your own blog, all automatically tweeted over the day. Note this doesn’t include the tweets that you yourself make throughout the day.
Free Account Limitations
There are some limitations with the free account, as compared to paying for the service. The free account only lets you connect one social account account. I used my Twitter but you can also connect a Facebook account, among others. You are also limited in the number of posts per day. You are only allowed 10 posts per day, but I find it to be adequate. I schedule one tweet per hour for ten hours, but you could set it for 2/hr over a period of 5 hours. It’s up to you.
So there you go! Now you’ve got an automated Twitter bot that’ll fill in when you’re not around to tweet.